INTRODUCTION
MIDDLE EAST MODERN ARCHITECTURE SERIES
Bringing to Light Diverse Stories of
the Architecture of the Middle East
This unprecedented series tells the stories and history of Modern architecture in the Middle East, starting with the Gulf Cooperation Council (GCC) countries (Kingdom of Bahrain, State of Kuwait, Sultanate of Oman, State of Qatar, Kingdom of Saudi Arabia, and the United Arab Emirates). We will explore the major contributions and innovations in design that these nations have contributed to world architecture.
There is a growing interest in the region, especially after the eyes of the world watched the FIFA World Cup in Doha and the ways in which that event helped to unify and showcase the Arab world.
Our series will highlight the GCC region, with a special emphasis on visionary initiatives, like Saudi Arabia's NEOM and Red Sea projects. In addition, this exploration of Modern Architecture in the MENA region will help to build capacity by inspiring a new generation of Arab architects.
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Story, Style, Approach: Sophisticated, Elegant, Timeless
The foundation of our approach goes deep with research. Although the region‘s history spans over 5,000 years, much of the past 50 years remains an enigma, even though the Middle East is home to some of the world’s most intriguing and cutting-edge architecture and design. We go beyond the looks, the superficial, to shape these stories in a very people-focused way.
The words of Nuno Abreu shape our mission: “We define design in the Middle East with three words: Sophisticated, Elegant, Timeless.”
Our themes include visual essays with historians, urban planners, architects and artists who helped shape these communities and their culture and can speak of its soul. We will share the stories of people who have witnessed the remarkable changes that have taken place in the region as it transitions from a hydrocarbons based economy to a knowledge-based economy.
Our storytelling and production approach will use cutting-edge tools and technologies, working hand-in-hand with local production talent from the Arab world. Based on our many years of experience, we will include an analytics-driven ‘Social Strategy’ marketing plan to bring our vision to a global audience. We have assembled a highly professional, experienced team that will deliver a first-class production. one that will inspire pride for years to come.